How to Respond to a Trademark Office Action: A Complete Guide

What most people don’t fully appreciate about the USPTO is that there are real live trademark examiners going through each and every application and while they do their best to create uniformity across all decisions (to either accept or refuse trademark applications), ultimately, the examiners are just people and two different trademark examiners might very well reach different conclusions about the viability of the same trademark application.

Trademark Opposition Guide

Perhaps most importantly, it is critical to recognize the immense time, money and resources involved in prosecuting a trademark opposition case and one should, therefore, be very careful to make an honest assessment of the likelihood of winning before commencing suit.