The JDate v. JSwipe Saga, Part 2: The Trademark Issue

JDate’s lawsuit against JSwipe has created a massive buzz in the world of internet news. The consensus among commentators is that Sparks Networks, the owner of JDate, is claiming an exclusive right to use the letter “J” in reference to services targeting the Jewish community. Consensus is not always completely correct, however. Among Sparks’ 8 allegations against JSwipe is “False Designation of Origin,” which is when somebody uses a company name that is likely to…