When a Trademark Owner Cannot Explain Its First Sale: A TTAB Priority Dispute

Why Does the Date of a Trademark’s First Sale Matter? A business owner may remember the excitement of making their first sale without remembering exactly when it happened. Perhaps the transaction occurred at a local market, through a website that no longer exists, or before the company started maintaining organized financial records. Years later, that missing information can become a serious problem. In a trademark priority dispute before the Trademark Trial and Appeal Board (TTAB),…