AI-Powered Impersonation Accounts and Trademark Rights: Can the TTAB Offer Relief?
Can the TTAB Help Businesses Fight AI-Powered Impersonation Accounts? The Trademark Trial and Appeal Board (TTAB) can help businesses challenge federal trademark applications or registrations associated with AI-powered impersonation accounts, but it cannot directly remove fake social media profiles or stop online impersonation. Its authority is limited to determining whether a trademark should be registered or remain registered with the United States Patent and Trademark Office (USPTO). This distinction is becoming increasingly important as artificial…