The total time for a Trademark Application to be processed, from beginning to end, should hopefully not take more than a year. BUT trademark rights are retroactive to the date of the filing. File as soon as possible!
Fundamentally, Dividing a trademark application removes, but does not eliminate, the designated portion of the application and assigns it to an entirely new trademark application.
A Descriptive Trademark describes the purpose or function of the goods/services sold under the trademark and is ineligible protection on the Principal Register
Trade Dress contemplates the general appearance of a product including not only the design of the product but also its packaging. Color, texture, shape, scent, or even flavor can all be components of trade dress.
Interested in how Common Law trademark rights are evolving in the age of the internet? Keep reading to find out.