Logan, Utah Businesses Use Cohn Legal for Trademark Services
The attorneys of Cohn Legal, PLLC have extensive experience handling all aspects of trademark law—from transactional work to trademark prosecutions and everything in between. We have the skills, expertise, and passion to provide clients in Logan, Utah with outstanding legal representation at cost-effective rates. It’s our goal is to ensure the intellectual property rights of our clients are protected at all times.
Top 5 Questions Logan Businesses Have About Protecting a Trademark
What are the reasons I should register my trademark?
Registering your trademark with the United States Patent and Trademark Office has several benefits, such as:
- Your trademark gets listed in the USPTO’s database of registered trademarks.
- You can sue anyone infringing on your mark in federal court.
- You are considered to be the owner of the trademark. Your trademark registration alone is sufficient proof in federal court that you own the trademark.
- You have the right to use the trademark registration symbol, ®, with your trademark, which deters others from infringing on your mark.
These are just a few of the benefits trademark registration provides. Talk to a trademark attorney to learn more about why trademark registration is so important.
What is a fanciful trademark?
Fanciful trademarks are one of the strongest types of trademarks you can have. These trademarks are invented or made-up words that have no meaning unless applied to a good or service. Pepsi for soda and Oreo for cookies are two examples of fanciful marks. Neither of those words has any meaning outside of their usage as a brand name.
How can a trademark attorney help me?
A trademark attorney can help you by:
- Determining if your desired trademark is available for you to use.
- Filing a complete and accurate trademark application to the USPTO on your behalf.
- Selecting an appropriate specimen that shows the USPTO how your mark will be used in the marketplace.
- Responding to office actions in a timely fashion.
- Submitting trademark maintenance documents.
- Monitoring the marketplace for anyone who may infringe of your trademark rights.
What is the Trademark Trial and Appeal Board?
The Trademark Trial and Appeal Board (also known as TTAB) was set up by the USPTO to resolve certain conflicts that may arise among trademark owners.
The TTAB may get involved if:
- A third party believes that your existing trademark should be canceled because it is harming their business.
- A third party believes your pending trademark application should be rejected because their business would be harmed if it was approved.
- An examining attorney has rejected or denied your application and you want to appeal.
- You believe a third party’s existing trademark or pending trademark application will be harmful to your business.
The TTAB recommends that you hire a U.S.-licensed trademark attorney to help you navigate these proceedings.
What are the USPTO’s “Rules of Professional Conduct”?
The USPTO requires all attorneys who work with their office to strictly follow their Rules of Professional Conduct. These rules require that every attorney that appears before the USPTO:
- Has the ability competently represent you and your best interests.
- Consults with you on a regular basis about the status of your trademark matter.
- Does not make false statements (i.e., lie) to you or the USPTO.
Be sure to ask any trademark attorney that you hire if they adhere to the USPTO’s Rules of Professional Conduct.
Why Trademark Registration Matters for Logan Businesses
Logan, Utah is situated in the picturesque Cache Valley, surrounded by mountains that offer hiking, biking, fishing, and more. It’s also home to the beloved Utah State University and features a clean, safe downtown area and quaint, tree-lined neighborhoods.
Entrepreneurs who are interested in starting new ventures in Logan often have big dreams and ambitions. However, they need to remember that registering their trademarks is the best way to ensure that their dreams of business ownership come true.
Imagine the following: Daria is a graduate of Utah State University with a degree in Nutrition. She has a passion for healthy eating and wants to open up her own organic juice shop in downtown Logan. She thinks it will be a successful venture because so many residents of Logan live active and healthy lifestyles.
Daria finds a storefront in the downtown section of Logan and signs the lease. She decides to call her new shop Vibrant Life Juices. She then gets to work developing a marketing plan, designing a website, ordering menus, interviewing employees, and even ordering a slick, new sign to hang in front of her shop.
A friend of Daria’s who was a business major at Utah State recommends Daria hire an attorney to find out about trademark registration. Daria thinks that sounds expensive and she doesn’t have too much money left over, so she decides to put off trademark registration until she knows that her business is profitable.
About 6 months after Daria had her grand opening, her business is booming. She can hardly believe how popular Vibrant Life Juices has become in such a short amount of time. The students from Utah State stop in almost constantly and local residents are enjoying her fresh juices as well.
Unfortunately, for Daria, things are about to get a bit complicated. One day, she receives a cease-and-desist letter in the mail. It turns out that there’s an online retailer called Vibrant Living Juices & Supplements based in Sacramento, California. They sell their products to customers all over the United States.
Since Vibrant Living Juices & Supplements had registered their trademark with the USPTO more than 10 years ago, they have every right to demand that Daria shut down her business and not reopen it until she comes up with a new name. They even threaten legal action if she doesn’t comply.
Daria knows that shutting down and rebranding her shop will be an expensive and time-consuming process. Daria decides that she needs to contact a trademark attorney to get some advice on how she should proceed.
Trademark registration is one of the most crucial aspects of starting a new business. If you’re launching a business venture, don’t put off trademark registration.
If you have questions about trademark registration, then contact the attorneys at Cohn Legal for a no-cost trademark consultation.
* *Cohn Legal, PLLC is not located in Logan and yet it can assist businesses from Utah in registering a federal Trademark because trademarks are governed under federal law.