1. Trademarked Phrase cannot already be registered by another applicant for a similar product or service
How to Trademark a Phrase
Trademarking a Phrase: Why It Matters
As a brief recap, a trademark is a source-identifier which may be registered in the United States Patent and Trademark Office (USPTO). When a consumer sees a trademark tethered to a particular good/service, the consumer immediately imbues the good/service with a set of value assumptions based on the reputation of the trademark. Consider for the moment the NIKE slogan, JUST DO IT. If a person holds a favorable view of the Nike Corporation, merely seeing this slogan printed on a T-Shirt will likely be enough for the individual to think positive thoughts about the T-shirt. The T-Shirt is made by Nike – it must be cool. Conversely, if a person holds negative thoughts about the Nike Corporation, merely seeing the Phrase will illicit negative feelings about the T-Shirt. The T-Shirt is Made by Nike – it’s probably made from low-quality materials. The relevant point here is that Nike’s Trademarked Phrase, Just Do It, is doing all of the selling. The trademark is the pitch. Trademark Registration can be easy with a Top Trademark Lawyer.