Trademark Office Action Review & Responses
After filing a trademark application, the United States Patent and Trademark Office (USPTO) may decide to halt the progress of your application and document the reasons for doing so in an official letter known as an Office Action. Critically, Office Actions are not necessarily final rejections and if the legal issues, whether procedural or substantive, are addressed in your response to the Office Action, your trademark application will proceed. Obviously, having a trademark lawyer with a deep understanding of trademark law and experience in filing office actions is essential. As trademark law is complex, there are a variety of prospective reasons Trademark applications may be rejected. Procedural reasons usually involve relatively minor issues (the name of the applicant is incorrect, bits of necessary information are missing or in conflict etc.) while substantive reasons are often more challenging to overcome and require legal arguments to overcome to the trademark examiners objections.