How to Register an International Trademark: The Madrid Protocol
An increasing number of American companies and individuals are pushing to access global markets and put their goods and services in international commerce. There are of course a myriad of logistical legal maneuvers that must be made when operating abroad but perhaps among the most important is obtaining international trademark protection. Indeed, a common misconception is that obtaining a USPTO trademark is sufficient for global Trademark enforcement. While obtaining trademark registration in the USPTO is sufficient to protect one’s TM rights in the United States, it does not reach across US borders and consequently, competitors outside of the US may be perfectly within their legal rights to use your trademark along with similar goods and services.