Introduction

You’ve registered your trademark and proudly use that ® symbol but what happens if someone starts using a confusingly similar name, logo, or slogan? Naturally, you’ll want to know: “Which companies offer trademark infringement protection?”

The truth is, while plenty of companies and agencies market “trademark protection services,” only an experienced trademark attorney can provide the legal advice and enforcement strategy you truly need.

Your brand is everything. Protecting it requires more than monitoring, it requires swift, informed legal action.

What “Trademark Infringement Protection” Really Means

Trademark infringement protection isn’t a single product or service. It involves a bundle of ongoing efforts, including:

  1. Monitoring: Detecting unauthorized or confusingly similar uses of your mark.

  2. Enforcement: Taking action against infringers through cease-and-desist letters, TTAB proceedings, or litigation.

  3. Strategic guidance: Evaluating whether a potential conflict is harmless or a real threat.

  4. Defense: Protecting you if someone accuses your business of infringement.

Agencies may advertise “trademark protection,” but most stop at automated monitoring or filing notices. They do not, and cannot, advise you on what those findings mean legally.

Why Agencies Fall Short

Many online services claim to “protect” trademarks for a low annual fee. But here are the limitations:

  1. They can’t provide legal analysis of whether an infringement exists.

  2. They won’t draft enforceable cease-and-desist letters.

  3. They won’t represent you before the Trademark Trial and Appeal Board (TTAB) or in federal court.

  4. They treat trademark protection as a “checklist,” not as a customized legal strategy.

The result? You’re left with alerts or paperwork but no clear path forward.

Why Trademark Attorneys Are the Best Option

When it comes to protecting your trademark, an attorney is not just preferable, it’s essential. Here’s why:

  1. Legal Enforcement Power
    Attorneys can send legally binding cease-and-desist letters, file oppositions or cancellations at the TTAB, and bring lawsuits in federal court when necessary.

  2. Risk Assessment
    Not every similar mark is infringement. Attorneys analyze likelihood of confusion, marketplace context, and strength of marks to help you decide whether to act.

  3. Tailored Strategy
    Every business is different. An attorney develops enforcement strategies that align with your industry, growth plans, and budget.

  4. Global Protection
    If your brand expands internationally, attorneys can coordinate enforcement across multiple jurisdictions.

How Trademark Infringement Protection Works in Practice

Here’s what typically happens when a trademark owner works with a law firm for infringement protection:

Monitoring
Your attorney or their partners set up monitoring systems to detect potential conflicts.

Evaluation
If a conflict is found, your attorney reviews whether it’s likely to confuse consumers and infringe your rights.

Action
Depending on the situation, the attorney may:

  1. Send a cease-and-desist letter.
  2. Negotiate a coexistence or settlement agreement.
  3. File an opposition or cancellation with the TTAB.
  4. Pursue litigation if necessary.

Ongoing Support
Trademark protection isn’t a one-time fix. Attorneys provide long-term strategies to keep your rights strong.

Costs of Trademark Infringement Protection

Costs vary depending on the level of protection and the seriousness of infringement. Common expenses include:

  1. Monitoring services: Annual subscription costs, often bundled with legal analysis.

  2. Cease-and-desist letters: Typically a few hundred to a few thousand dollars, depending on complexity.

  3. TTAB proceedings: Legal fees vary, but these are often far less expensive than full federal litigation.

  4. Litigation: If court action is necessary, costs increase significantly but may be unavoidable for high-stakes disputes.

While these costs can add up, they’re modest compared to the damage unchecked infringement can cause to your brand value.

Why Cohn Legal, PLLC Is the Right Partner

At Cohn Legal, PLLC, we don’t just file trademarks, we actively protect them. Our attorneys:

  1. Provide personalized monitoring and enforcement strategies.

  2. Act quickly with strong, attorney-drafted cease-and-desist letters.

  3. Represent clients before the TTAB in opposition and cancellation proceedings.

  4. Advise on global enforcement strategies for businesses expanding internationally.

  5. Deliver clear, practical guidance with transparent, flat-fee pricing whenever possible.

We simplify the process and give you peace of mind, knowing your brand is guarded by professionals who live and breathe trademark law.

Conclusion

So, which companies offer trademark infringement protection?

While agencies may market protection packages, the only real protection comes from working with a trademark attorney who can monitor, analyze, and enforce your rights with legal authority.

Your trademark is more than a filing, it’s your identity in the marketplace. Protect it with the legal power it deserves.

Think big. Create and protect your dreams. And if you’re ready to shield your brand from infringement, Cohn Legal, PLLC is here to help.

Schedule your free consultation today.