Newark, New Jersey Businesses Use Cohn Legal for Trademark Services

* Cohn Legal, PLLC is not located in Newark and yet it can assist businesses from New Jersey in registering a federal Trademark because trademarks are governed under federal law.

Cohn Legal is a startup and trademark legal firm that provides service to clients in Newark, New Jersey, throughout the United States and around the globe. Cohn Legal attorneys operate with the singular goal of acting as your legal consigliere, continuously giving you the best legal advice and strategies to protect your trademarks and intellectual property.

Top 9 Questions Newark Businesses Have About Obtaining a Trademark

What is a trademark?

Any piece of intellectual property that represents your brand in the marketplace can be a trademark. Common trademarks include business or product names, logos, and slogans. However, even sounds, smells, and colors can be protected through trademark registration.

Will hiring a trademark attorney improve my chances of getting my trademark approved?

Hiring a trademark attorney can increase your chances of getting your trademark application approved because your attorney knows the ins and outs of the system.

First, your trademark attorney will conduct a comprehensive trademark search to ensure that no one has already registered a mark that’s similar to your desired mark. Then, your attorney can submit a complete and accurate trademark application to the USPTO on your behalf. Any inquiries from the USPTO about your mark you’ve submitted your application will be handled by your attorney.

Does my business need more than one trademark?

Many businesses will need to submit more than one trademark application. For example, you may want to obtain one application for your business name, another for your logo, and a third for the name of your product. The trademark attorneys at Cohn Legal can help you determine which pieces of intellectual property will need trademark protections.

What’s the difference between the ® and TM symbols?

Use of the ® symbol is reserved for those pieces of intellectual property that are trademarked at the federal level. You may not use that symbol unless you have trademark protection at the federal level.

The TM symbol can be used any time, even if you haven’t filed a trademark application yet. However, the TM symbol has very little legal significance.

What should I do if I think someone is infringing on my trademark?

If you think someone is infringing on your registered trademark, then it is best to contact a trademark attorney who will determine the best course of action. In many instances, a cease-and-desist letter is all that is needed, but occasionally more formal legal action will need to be taken.

How long does it take to register a trademark?

Once your application is submitted to the USPTO, it can take anywhere from 6 to 8 months to get your trademark approved. In some cases, the process can take more than a year.

There are certain circumstances in which the USPTO will allow the application process to be expedited. You can request an expedited application process in matters of litigation, when there’s the possibility of trademark infringement, or when there exists a need to get a U.S. trademark to obtain a registration in a foreign country.

If any of these scenarios apply to you then it’s best to consult with a trademark attorney who can advise you on what steps you should take to request expedited processing.

Will my U.S. trademark will protect my brand in other countries?

If registered with the USPTO, your trademark only protects your brand within the United States. If you want to protect your brand in foreign countries, then you need to apply for trademark registration within those countries. Please contact a trademark attorney for assistance with getting international trademark protection.

What is the Official Gazette?

The Official Gazette (OG) is a USPTO publication. It’s released every Tuesday and includes information about the latest trademarks that have been approved. Once a trademark is published in the Official Gazette, any individual has 30 days to come forward and oppose the trademark. If no one opposes the trademark, then it is officially registered.

What is TEAS?

TEAS stands for the Trademark Electronic Application System. This online portal enables you to submit your trademark application to the United States Patent and Trademark Office and pay your application fees.

Additional Information on Trademark Registration for Newark Businesses

Newark, NJ is also known as the Gateway City and has long been a hotspot for corporations and entrepreneurs. If are looking to open your own business, then Newark is a great location because of its diverse population that includes long-time residents, university students, and thousands of commuters that come in and out of the city every day.

Many new business owners in the Newark area spend the majority of their time focused on product development, finding a perfect location, and developing a marketing plan. These are all important elements of starting a business, however, few tasks are more important than trademark registration.

Consider this scenario: Melanie is a student at Rutgers University who is looking to make some extra money. She decides to start offering website design services to small businesses around campus. She calls her new service Click n’ Drag Creative and start distributing flyers and business cards. Her brother mentioned something about trademark registration, but Melanie figures her venture is too small to worry about that.

Melanie’s business is quite successful and she gains new clients easily. After she graduates, she decides to turn this “side hustle” into a full-time business. She increases her advertising budget and targets businesses in New York and Philadelphia. About 8 months later, Melanie is surprised to receive a cease-and-desist letter in the mail. Unfortunately, another web design firm in Philadelphia has been using a very similar name for their business. Because they registered with the USPTO, they are well within their rights to ask Melanie to stop using her business name. Now she must invest time and money rebranding her business while hoping to retain the clients she’s worked so hard to get.

Your new business may seem like a small-time venture, but you should still work with an experienced trademark attorney to register your trademark. With a registered trademark, even small businesses can move forward in confidence, knowing that they can invest time and money in their business without risking legal action from other companies.

Don’t wait to register your trademark. Whether you’re just starting out or you’ve been in business for a while, the time to register your trademark is now. Contact the attorneys at Cohn Legal for a complimentary trademark consultation.

Trademarks Services for Newark Businesses

• Trademark Search Services
• Trademark Application Filing
• Trademark Infringement Defense
• Trademark a Name
• Trademark a Phrase
• Trademark Cease and Desist Letters
• Trademark Office Action Response
• Trademark Abandonment