Trademark Attorney Services
for Sioux Falls SD
Companies.

Sioux Falls, South Dakota Businesses Use Cohn Legal for Trademark Services

The trademark lawyers of Cohn Legal, PLLC are adept at providing entrepreneurs and business owners in Sioux Falls, South Dakota with exceptional legal guidance and support at cost-effective rates. They have the skills and experience to ensure your intellectual property rights are protected and enforced. If you’re just starting out or have been in business for years, Cohn Legal is ready to help you grow your brand.

Top Questions Sioux Falls Businesses Have About Obtaining a Trademark

If I Only Provide My Services in Sioux Falls, South Dakota, Can I Still Obtain a Federal Trademark?

This is an excellent question. Ultimately, to obtain a federal trademark, it must be used in “interstate-commerce” meaning that your services must be provided in at least two States. If you are presently only providing your services in Sioux Falls, South Dakota, we can simply file an Intent to Use application; The intent-to-use application allows the applicant to reserve the right to use the trademark once it is ready to be used in inter-state-commerce.

What is a trademark?

A trademark is a type of intellectual property that provides legal protection for a brand name, logo, slogan, or any other distinctive mark associated with a business or product. It serves as an identifier of the source of goods or services and helps consumers differentiate between different brands in the marketplace. Trademarks can be a word, phrase, symbol, design, or a combination thereof.

The main purpose of a trademark is to establish brand recognition and prevent others from using similar marks that may cause confusion among consumers. By obtaining a trademark, a business owner or individual gains exclusive rights to use that mark in connection with their goods or services within a specific geographic area.

Trademarks play a crucial role in building brand reputation, as they allow consumers to associate certain qualities or characteristics with a particular brand. Trademark protection is typically granted by a government agency, such as the United States Patent and Trademark Office (USPTO), and provides the owner with legal remedies in case of infringement.

Trademark registration is not mandatory, as rights can be established through common law usage. However, registering a trademark with the appropriate government agency offers several benefits, including nationwide protection, a legal presumption of ownership, and the ability to use the ® symbol to indicate registered trademark status.

It’s important to note that trademarks are distinct from copyrights and patents, which protect different types of intellectual property. Copyrights cover original works of authorship, such as literary, artistic, and musical creations, while patents protect inventions and innovations.

In summary, a trademark is a valuable asset that helps distinguish one brand from another, allowing businesses to protect their reputation and establish a unique identity in the marketplace.

Is there a difference between a trademark and service mark?

Yes, there is a difference between a trademark and a service mark, although both serve a similar purpose of protecting intellectual property rights.

A trademark is used to identify and distinguish goods or products in the marketplace. It applies to tangible items that are sold, manufactured, or distributed by a company. For example, a trademark can be used to protect the brand name, logo, or packaging of a physical product like clothing, electronics, or food items.

On the other hand, a service mark is specifically used to identify and distinguish services provided by a business. It applies to intangible services rather than physical products. For instance, a service mark can be used to protect the name, logo, or slogan associated with services such as legal, accounting, consulting, or healthcare services.

While the term “trademark” is often used as a general term to refer to both goods and services, the distinction between trademarks and service marks is important in certain legal contexts. In the United States, for instance, the term “trademark” is commonly used to encompass both goods and services, and the same legal principles generally apply to both.

However, it is worth noting that some jurisdictions, like the European Union, use different terms to differentiate between trademarks for goods (referred to as “trademarks”) and trademarks for services (referred to as “service marks”). It’s essential to understand the specific terminology and requirements of the jurisdiction in which you seek protection for your intellectual property.

In summary, while both trademarks and service marks serve to protect intellectual property rights, the distinction lies in their application: trademarks are used for tangible goods, while service marks are used for intangible services. Understanding the difference is important when seeking legal protection for your brand or business.

What’s the difference between the ® and TM symbols?

The ® symbol, also known as the “registered trademark symbol,” indicates that a trademark is officially registered with the appropriate government agency. It provides notice to others that the mark is protected and that the owner has exclusive rights to use it in connection with the goods or services specified in the registration. Only trademarks that have been approved and registered with the relevant authorities can use the ® symbol.

On the other hand, the TM symbol, often seen superscripted as “TM,” stands for “trademark” and is commonly used to indicate that a mark is being claimed as a trademark. It is typically used before a trademark has been registered or when the owner chooses not to seek registration but still wants to assert ownership over the mark. The TM symbol doesn’t carry the same legal weight as the ® symbol but still provides some level of notice to others that the mark is being used as a trademark.

In summary, the ® symbol is used to indicate a registered trademark, while the TM symbol is used to claim rights over a mark as a trademark, whether it is registered or not. The ® symbol signifies official registration and provides stronger legal protection, while the TM symbol asserts ownership but doesn’t carry the same level of legal recognition.

How do I register my trademark with the United States Patent and Trademark Office (USPTO)?

To register your trademark, you must first submit a trademark application through the USPTO’s online portal known as the Trademark Electronic Application System (TEAS).

Once received, an examining attorney at the USPTO will evaluate your application and search the USPTO database for any trademarks that might be too similar to yours. If there are any issues with your application that need to be resolved, you’ll receive an Office Action. You’ll have 60 days to respond to the Office Action.

If the examining attorney approves your trademark application, it will be published online in the Trademark Official Gazette for a 30-day “opposition” period. During that time, anyone who believes that your mark will harm them or their business can file an opposition.

If no one comes forward with an opposition after 30 days, then your trademark will move to the final stages of the approval process.

How can I determine if a trademark is available?

Determining the availability of a trademark involves conducting a thorough trademark search to assess whether a similar or identical mark is already registered or in use by another party. Here are some steps you can take to determine the availability of a trademark:

1. Preliminary Search: Start by conducting a preliminary search on online trademark databases, such as the United States Patent and Trademark Office’s (USPTO) Trademark Electronic Search System (TESS) or international databases like the World Intellectual Property Organization’s (WIPO) Global Brand Database. These databases allow you to search existing registered trademarks and pending applications. Additionally, search engines and social media platforms can provide insights into potential unregistered uses of the mark.
2. Comprehensive Search: To conduct a more comprehensive search, consider hiring a professional trademark search company or an experienced trademark attorney. They have access to specialized databases and resources that can provide a more thorough analysis of existing trademarks, including those that may not be easily found in public databases. A comprehensive search helps identify potential conflicts and provides a more accurate assessment of the availability of your desired trademark.
3. Legal Analysis: Once you have obtained search results, it’s essential to analyze the findings. Look for trademarks that are similar or identical in terms of the overall sound, appearance, or meaning. Pay attention to marks registered in related classes of goods or services, as well as any potentially confusingly similar marks. This analysis will help you determine the likelihood of encountering conflicts during the trademark registration process.
4. Consult with a Trademark Attorney: It is highly recommended to consult with a trademark attorney who can review the search results, provide legal advice, and guide you through the trademark registration process. They have expertise in interpreting search results, assessing potential risks, and helping you make informed decisions regarding the availability and registrability of your desired trademark.

Remember, conducting a comprehensive trademark search is crucial to minimize the risk of infringing on someone else’s rights and to ensure the successful registration and protection of your own trademark. Taking the necessary steps to determine the availability of a trademark can save you time, effort, and potential legal issues in the future.

Am I required to complete a trademark search before filing my trademark application?

You don’t have to complete a trademark search, but it’s recommended that you do. Keep in mind that if your trademark looks too similar to an existing mark, then the USPTO will deny your application.

The best-case scenario after completing a trademark search is that you determine that your trademark is truly unique and you can submit your application with confidence. On the other hand, you may learn that your mark is too similar to an existing mark. If that’s the case, then you can update your mark or come up with something more unique before submitting your application.

If you need help with conducting a trademark search, then contact a trademark attorney.

Do I need to sell a product or service to obtain a registered trademark?

No, it is not necessary to sell a product or service to obtain a registered trademark. In many jurisdictions, including the United States, the requirement for trademark registration is based on the intent to use the mark in commerce rather than actual use. This means that as long as you have a bona fide intention to use the mark in connection with goods or services in the future, you can apply for and obtain a registered trademark.

However, it’s important to note that the intent to use must be genuine and supported by evidence. You should be able to demonstrate that you have a bona fide intention to use the mark in commerce and that there is a reasonable expectation of using the mark within a reasonable timeframe.

The process for obtaining a trademark based on intent to use typically involves filing an “intent-to-use” application with the appropriate trademark office. This application allows you to secure a priority filing date for your mark while giving you time to finalize your product or service and actually start using the mark in commerce. Once you have commenced use, you will need to file a “statement of use” or similar document to provide evidence of the mark’s use in commerce to complete the registration process.

It’s worth noting that the requirements for intent to use may vary slightly between jurisdictions. It is advisable to consult with a trademark attorney who is familiar with the specific requirements and procedures in your jurisdiction to ensure compliance with the law and maximize the chances of a successful trademark registration.

In summary, you do not need to sell a product or service immediately to obtain a registered trademark. The intent to use the mark in commerce is generally sufficient, and you can apply for a trademark based on your genuine intention to use the mark in connection with goods or services in the future.

If I only provide my services locally, can I still obtain a federal trademark?

Yes, you can still obtain a federal trademark even if you only provide your services locally. Trademark protection in the United States is granted at the federal level through the United States Patent and Trademark Office (USPTO). The scope of protection provided by a federal trademark extends nationwide, regardless of whether your services are limited to a specific geographic area.

When applying for a federal trademark, you are required to specify the goods or services with which the mark will be used. While you may primarily provide your services locally, it is advisable to select a broader description of services in your trademark application that accurately reflects the scope of your business and potential expansion.

Obtaining a federal trademark offers several benefits, even if your services are localized. It provides nationwide protection, which can be important if you plan to expand your business or provide services outside your current area. It also establishes a strong legal foundation for your brand and helps prevent others from using similar marks that may cause confusion among consumers.

Additionally, having a federal trademark registration strengthens your position in case of potential infringement disputes. It allows you to enforce your rights and provides legal remedies, such as the ability to file lawsuits and seek damages, both locally and across the United States.

It’s important to note that while federal registration provides broad protection, it does not automatically grant you exclusive rights in international jurisdictions. If you plan to offer services internationally, it is advisable to consider trademark protection in those specific countries by either filing directly with their trademark offices or utilizing international treaties and agreements.

In summary, even if you only provide services locally, you can still obtain a federal trademark in the United States. Federal registration offers nationwide protection, strengthens your legal position, and provides various advantages for your business, including potential future expansion and protection against infringement.

What should I register first: the name of my business or my brand logo?

When considering what to register first, whether the name of your business or your brand logo, it is generally advisable to prioritize registering the name of your business as a trademark. The name of your business often serves as the primary identifier of your brand and is typically the most important element in establishing brand recognition and consumer association.

Registering the name of your business as a trademark provides legal protection for the name itself, allowing you to prevent others from using a similar or identical name in connection with similar goods or services. It establishes your exclusive rights to use that name in the marketplace, which can be crucial for brand identity, reputation, and market differentiation.

Once you have secured trademark registration for the name of your business, you can then consider registering your brand logo as a separate trademark. The logo, as a visual representation of your brand, enhances brand recognition and can further distinguish your business from competitors.

Registering your brand logo as a trademark provides protection for the specific design, elements, and combination of colors, shapes, and symbols that make up your logo. It ensures that others cannot use a similar or confusingly similar logo that may cause confusion among consumers.

It’s important to note that trademark protection is specific to the goods or services for which the mark is registered. Therefore, if your business operates in different product or service categories, it may be necessary to register separate trademarks for each category.

In some cases, businesses may choose to combine the name and logo into a single trademark registration, known as a composite mark. This option allows for the protection of both the name and the logo as a unified trademark.

Ultimately, the decision of what to register first, the name of your business or your brand logo, may depend on your specific business goals, industry, and branding strategy. Consulting with a trademark attorney can provide valuable guidance in determining the best approach and ensuring comprehensive trademark protection for your brand.

Should apply for a trademark as an individual or as a business?

Choosing to file as an individual or as a business is up to you. Note that if you file as an individual, then your name and mailing address will appear in search results pages in connection with your trademark. So, if you want to keep that information private, it may be better to file as a business. Also, if you register your trademark as a business, then anyone who buys the business gets ownership of the trademark as well

It’s best to consult with a trademark attorney before making a final decision on whether you should file as a business or an individual.

What is a fanciful trademark?

A fanciful trademark is a type of trademark that consists of a completely invented or coined word or phrase that has no prior meaning or association with the goods or services being offered. Fanciful trademarks are considered to be the strongest and most distinctive types of marks, as they are highly unique and have a high level of inherent distinctiveness.

Unlike descriptive or generic marks, which directly describe the goods or services being offered, fanciful trademarks are entirely original and have no inherent meaning. These marks are created solely for the purpose of serving as a source identifier for a particular brand or business.

Examples of fanciful trademarks include made-up words such as “Xerox” for copiers, “Kodak” for photography equipment, and “Google” for an internet search engine. These words had no prior meaning before they were used as trademarks, and they are now instantly recognizable and associated with their respective companies.

Fanciful trademarks offer several advantages. First, they are highly distinctive and memorable, making it easier for consumers to recognize and remember the brand. Second, since they are unique, fanciful marks are less likely to encounter conflicts with existing trademarks. This strengthens the legal protection and enforceability of the mark. Finally, fanciful trademarks have the potential to develop strong brand recognition and build a unique brand identity over time.

Obtaining trademark registration for a fanciful mark may be relatively straightforward since these marks are inherently distinctive and are not likely to face objections based on descriptive or generic use. However, it is still advisable to consult with a trademark attorney to ensure compliance with all legal requirements and to navigate the registration process effectively.

In summary, a fanciful trademark is a completely invented or coined word or phrase that has no prior meaning and serves as a strong and distinctive source identifier for a brand or business. These marks offer unique advantages in terms of distinctiveness, memorability, and legal protection.

What is TEAS?

TEAS stands for the Trademark Electronic Application System, which is an online platform provided by the United States Patent and Trademark Office (USPTO) for filing and managing trademark applications. It allows individuals and businesses to submit their trademark applications, as well as other related documents and fees, electronically.

The TEAS system offers several benefits and features that streamline the trademark application process. Here are some key aspects of TEAS:

1. Online Filing: TEAS allows applicants to file trademark applications online, eliminating the need for paper submissions. This electronic filing system offers convenience, efficiency, and cost savings.
2. Application Forms: TEAS provides different application forms to accommodate various types of trademark applications. These forms include the TEAS Plus, TEAS Reduced Fee (TEAS RF), and TEAS Regular forms, each with different requirements and fees. Applicants can choose the appropriate form based on their eligibility and specific needs.
3. Guidance and Support: TEAS provides comprehensive guidance throughout the application process. It offers detailed instructions, explanations, and examples to assist applicants in completing the required information accurately.
4. Application Status Checking: Once an application is submitted through TEAS, applicants can track the progress and status of their applications online. They can access information about the examination process, potential issues, and any additional actions required.
5. Correspondence Management: TEAS allows applicants to receive and respond to trademark-related correspondence electronically. This includes receiving office actions, submitting responses, and communicating with the examining attorney handling the application.
6. Fee Payment: TEAS enables secure online payment of trademark application fees. It accepts various payment methods, including credit cards and electronic funds transfer (EFT).

Using TEAS for trademark application filings offers convenience, efficiency, and quicker processing times compared to traditional paper-based methods. It streamlines the application process, reduces administrative burdens, and enhances communication between applicants and the USPTO.

However, it’s important to note that while TEAS provides a user-friendly platform for filing trademark applications, the process itself can still be complex. It is recommended to consult with a trademark attorney who can provide legal advice, assist with application preparation, and ensure compliance with all requirements and regulations.

In summary, TEAS is the Trademark Electronic Application System provided by the USPTO. It is an online platform that facilitates the electronic filing, management, and tracking of trademark applications. Utilizing TEAS offers numerous benefits and efficiencies for applicants throughout the trademark registration process.

How long does the trademark application process take?

The duration of the trademark application process can vary depending on several factors. On average, the entire process from application submission to registration can take anywhere from several months to over a year, and sometimes even longer. Here’s a breakdown of the different stages and factors that can affect the timeline:

1. Initial Review: After submitting a trademark application, the United States Patent and Trademark Office (USPTO) conducts an initial review to ensure that the application meets the minimum filing requirements. This review typically takes about one to three months.
2. Examination and Office Actions: If the initial review is successful, the application moves into the examination phase. A trademark examiner at the USPTO examines the application to determine if there are any conflicting marks or other issues that may prevent registration. This examination process can take several months or more. If any issues are identified, the applicant will receive an office action from the examiner outlining the concerns or requirements that need to be addressed.
3. Response to Office Actions: Upon receiving an office action, the applicant has a set period (usually six months) to respond and address the examiner’s concerns or requirements. This response time can vary depending on the complexity of the issues raised. If a timely and satisfactory response is not provided, the application may be abandoned.
4. Publication for Opposition: If the examiner approves the application and any outstanding issues are resolved, the mark is published in the Official Gazette, which is a public record of trademarks. During this publication period, third parties who believe they may be harmed by the registration of the mark have an opportunity to file an opposition. This publication period typically lasts for 30 days.
5. Registration: If no oppositions are filed during the publication period, or if any oppositions are resolved in favor of the applicant, the mark proceeds to registration. The USPTO will issue a registration certificate, and the entire process is completed. The issuance of the registration certificate can take several months after the publication period.

It’s important to note that these timelines are approximate and can vary depending on various factors such as the workload of the USPTO, the complexity of the application, and any issues or oppositions that may arise. Additionally, delays can occur if amendments or additional evidence are required, or if extensions of time are requested.

To navigate the trademark application process efficiently, it’s advisable to consult with a trademark attorney who can guide you through the process, help address any issues that may arise, and ensure compliance with all requirements and deadlines.

Can I use a trademark without registering it?

Yes, you can use a trademark without registering it. Trademark rights can be established through common law usage, which means that simply using a mark in commerce may provide you with certain limited rights and protection.

Common law trademark rights arise from the actual use of a mark in connection with specific goods or services. By consistently and extensively using the mark in commerce, you may acquire what is known as common law trademark rights, even without formal registration. These rights typically extend to the geographic areas where you have been using the mark and where consumers associate the mark with your goods or services.

However, relying solely on common law rights has certain limitations compared to registered trademarks. Here are a few key points to consider:

1. Limited Geographic Scope: Common law trademark rights generally apply only to the specific geographic areas where the mark has been used and where the mark has acquired distinctiveness among consumers.
2. Burden of Proof: In case of a trademark dispute, the burden of proof lies with the owner of the common law mark to establish prior use and the associated goodwill or reputation in the mark.
3. Notice to Others: A registered trademark provides nationwide or even international notice of your claim to exclusive rights in the mark. With a common law mark, others may not be aware of your rights, potentially leading to unintentional infringement.
4. Legal Benefits and Presumption of Ownership: Registering a trademark with the appropriate government authority provides several legal benefits, including a presumption of ownership, nationwide protection, and the ability to bring legal action against infringers. These benefits are not automatically available for common law marks.

Registering a trademark offers additional protection and advantages over common law rights. It provides stronger legal presumptions of ownership, wider geographic protection, and enhanced remedies in case of infringement.

While registration is not mandatory, it is highly recommended to seek formal registration for your trademark. Registering your mark with the relevant trademark office, such as the United States Patent and Trademark Office (USPTO), offers increased legal protection and provides a stronger foundation for enforcing your rights.

Consulting with a trademark attorney can help you understand the best approach for protecting your mark and guide you through the registration process to ensure comprehensive trademark protection.

When should I hire a trademark lawyer?

Hiring a trademark lawyer is highly recommended at various stages of the trademark process to ensure a smooth and successful outcome. Here are several instances when you should consider engaging a trademark lawyer:

1. Trademark Clearance: Before adopting a new mark, conducting a comprehensive trademark search is crucial to assess its availability and minimize the risk of infringing on someone else’s rights. A trademark lawyer can perform a thorough search, analyze the results, and provide legal guidance on the availability and registrability of the mark.
2. Trademark Application: Filing a trademark application involves careful preparation and adherence to legal requirements. A trademark lawyer can guide you through the application process, ensuring that all necessary documents are correctly completed, the mark is properly classified, and any potential issues are addressed. This helps maximize the chances of successful registration.
3. Office Actions: If you receive an office action from the trademark examiner raising concerns or requiring additional information, a trademark lawyer can assist in crafting a strategic response. They have the expertise to navigate the complexities of trademark law, address the examiner’s concerns, and strengthen your position for successful registration.
4. Trademark Monitoring and Enforcement: Once your trademark is registered, monitoring for potential infringements becomes important. A trademark lawyer can help monitor the marketplace, identify unauthorized uses of your mark, and take appropriate enforcement actions to protect your rights. They can send cease and desist letters, initiate negotiation or settlement discussions, and, if necessary, pursue litigation to enforce your trademark rights.
5. Trademark Portfolio Management: If you have a portfolio of trademarks, managing and maintaining those registrations can be complex. A trademark lawyer can provide ongoing support in managing your portfolio, including handling renewals, monitoring for potential conflicts, and advising on international trademark protection strategies.
6. Trademark Disputes: In cases of trademark disputes, such as opposition proceedings or cancellation actions, a trademark lawyer can advocate on your behalf. They can help gather evidence, formulate legal arguments, and represent you before the relevant trademark authorities or courts to protect your rights and defend your mark.

Trademark law can be intricate, and the guidance of a knowledgeable trademark lawyer can ensure that you make informed decisions, mitigate risks, and optimize the protection of your brand. They have a deep understanding of trademark laws, procedures, and precedents, which can significantly increase your chances of success throughout the trademark process.

It is advisable to engage a trademark lawyer as early as possible to receive comprehensive guidance from the initial stages of trademark clearance and application through to ongoing protection and enforcement of your trademark rights.

What is a trademark’s specimen?

A trademark’s specimen is a tangible representation or evidence submitted as part of a trademark application to demonstrate the actual use of the mark in commerce. It serves to show how the mark is applied to the goods or used in connection with the services for which registration is sought. The specimen provides proof of the mark’s use in the marketplace and helps establish the distinctiveness and protectability of the mark.

The type of specimen required depends on whether the mark is used for goods or services:

1. Goods Specimen: If the mark is used to identify or brand tangible goods, the specimen should show the mark directly affixed or applied to the goods, the packaging, or labels associated with the goods. Acceptable specimens may include product labels, tags, packaging, or photographs showing the mark displayed on the actual goods.
2. Services Specimen: If the mark is used to identify or promote services, the specimen should demonstrate how the mark is used in connection with the provision of the services. Acceptable specimens may include brochures, advertisements, website screenshots, or photographs showing the mark displayed in the advertising or rendering of the services.

The specimen submitted must accurately represent the actual use of the mark in commerce. It should display the mark exactly as it appears in the application, ensuring consistency between the mark depicted in the specimen and the mark described in the application.

It’s important to note that the specimen requirement applies to both the initial application and the subsequent filing of a “statement of use” for intent-to-use applications. For intent-to-use applications, a specimen must be submitted at a later stage to demonstrate the actual use of the mark before registration can be granted.

Submitting an acceptable specimen is crucial to the success of a trademark application. A trademark examiner will review the specimen to ensure that it meets the requirements for use in commerce. Failure to provide an adequate specimen or one that does not demonstrate proper use of the mark may result in the refusal or rejection of the application.

It’s advisable to consult with a trademark attorney when preparing and submitting a specimen to ensure compliance with the specific requirements of the trademark office and to maximize the chances of a successful registration.

Can I request an expedited approval of my trademark registration?

Yes, it is possible to request expedited processing or accelerated examination of a trademark application under certain circumstances. However, the availability and criteria for expedited examination can vary depending on the jurisdiction in which you are seeking trademark protection.

United States: In the United States, the United States Patent and Trademark Office (USPTO) offers a program called the “Trademark Priority Action Program” (TPAP). This program allows applicants to request expedited examination for their trademark application by paying an additional fee. To qualify for TPAP, certain criteria must be met, such as pending litigation, evidence of infringement, or a need for a registration to secure funding.

European Union: In the European Union, expedited examination is not available as a separate program. However, there are certain circumstances, such as pending legal proceedings or enforcement actions, where the relevant trademark office may prioritize the examination of a specific application.

Other Jurisdictions: The availability of expedited examination or accelerated processing varies across different jurisdictions. Some countries may have specific programs or provisions for expedited examination, while others may not offer such options. It is advisable to consult with a trademark attorney familiar with the procedures and requirements of the specific jurisdiction in which you are seeking trademark protection.

It’s important to note that requesting expedited examination does not guarantee immediate approval or registration of a trademark. The expedited process expedites the examination stage, but the application still needs to meet all other requirements and criteria for registration.

In general, expedited examination is intended for specific situations where there is a legitimate need for priority processing due to legal or business reasons. These expedited programs are designed to handle exceptional cases and ensure fairness in the trademark examination process.

If you believe you have a compelling reason for expedited examination, it is advisable to consult with a trademark attorney who can assess your situation, determine eligibility, and guide you through the appropriate procedures and requirements to request expedited processing of your trademark application.

Can I trademark a phrase?

Yes, it is possible to trademark a phrase under certain conditions. A phrase can be registered as a trademark if it meets the necessary requirements for distinctiveness, non-descriptiveness, and non-generic use.

To obtain trademark protection for a phrase, it must be distinctive and capable of identifying the source of goods or services. A distinctive phrase is one that is not commonly used in everyday language to describe the goods or services it represents. The phrase should have a unique and recognizable quality that sets it apart from others in the marketplace.

Additionally, the phrase should not be descriptive of the goods or services being offered. Descriptive phrases directly describe the qualities, characteristics, or ingredients of the products or services, and they are generally not eligible for trademark protection on their own. However, if a descriptive phrase has acquired secondary meaning, meaning that consumers have come to associate the phrase with a specific source, it may become eligible for trademark protection.

It’s important to note that not all phrases are eligible for trademark protection. Some phrases may be considered generic, meaning they are common terms that refer to a general category of goods or services. Generic phrases cannot be registered as trademarks because they do not serve the function of identifying a specific source.

When seeking to trademark a phrase, it is advisable to conduct a comprehensive trademark search to determine if there are any similar or conflicting marks already registered or in use. This search helps assess the availability and registrability of the phrase.

Consulting with a trademark attorney can be beneficial to navigate the complexities of trademark law, assess the distinctiveness of your phrase, determine registrability, and guide you through the application process. They can help ensure that your phrase meets the necessary requirements and provide guidance to maximize the chances of obtaining trademark protection for your phrase.

Can I trademark a logo?

Yes, you can trademark a logo. In fact, logos are one of the most common types of trademarks that are registered. A logo can serve as a powerful visual representation of your brand and can help distinguish your products or services in the marketplace.

To obtain trademark protection for a logo, it must meet the same criteria as any other trademark. The logo should be distinctive, non-descriptive, and non-generic in nature. It should be capable of identifying the source of the goods or services associated with it.

When applying for a trademark registration for a logo, it is important to provide a clear and accurate representation of the logo. This may include submitting a high-quality image of the logo in digital format, showing how the logo is presented on the goods, packaging, or in connection with the services. It is advisable to depict the logo in a consistent and standardized manner to ensure proper identification and understanding of the mark.

During the application process, the trademark examiner will review the logo to ensure it meets the necessary requirements and does not conflict with existing trademarks. The examiner will assess the distinctiveness, uniqueness, and potential for confusion with other marks in the same or similar categories.

It’s worth noting that when you register a logo as a trademark, the protection applies specifically to the visual design of the logo. The protection does not extend to the underlying words or elements that may be a part of the logo. If you also want to protect the words or elements within the logo, it may be necessary to consider separate trademark applications for those aspects.

Seeking the guidance of a trademark attorney can be beneficial when seeking to trademark a logo. They can help with the search and clearance process, ensure proper representation of the logo in the application, and navigate the complexities of the application process to maximize the chances of successful registration and protection of your logo as a trademark.

Can I trademark a color?

Yes, it is possible to trademark a color under certain circumstances. However, obtaining trademark protection for a color can be more challenging compared to traditional word or logo marks. Trademark protection for a color is generally granted if it meets the distinctiveness and non-functionality requirements.

Distinctiveness: To obtain trademark protection, a color must be inherently distinctive or have acquired distinctiveness through extensive use in commerce. Inherently distinctive colors are those that are not commonly associated with a specific product or service. These colors are considered inherently distinctive and have a stronger likelihood of being registered as a trademark. However, if a color is considered merely decorative or functional in nature, it may be deemed not inherently distinctive.

Non-functionality: Trademarks are intended to identify the source of goods or services, rather than functional aspects of the product itself. Therefore, a color that serves a functional purpose, such as indicating the flavor, quality, or type of the product, may not be registrable as a trademark.

Secondary Meaning: If a color is not inherently distinctive, it may still be eligible for trademark protection if it has acquired secondary meaning. This means that consumers have come to associate the color with a specific brand or source of goods or services. Acquiring secondary meaning typically requires extensive and continuous use of the color in connection with the specific goods or services over a significant period.

It’s important to note that obtaining trademark protection for a color can be complex and may require a higher burden of proof compared to other types of marks. Additionally, the scope of protection for a color trademark is often limited to the specific context in which the color is used and recognized as a source identifier.

If you are considering trademarking a color, it is advisable to consult with a trademark attorney who can assess the distinctiveness and registrability of the color in your specific industry and guide you through the application process. They can provide valuable advice and help maximize the chances of obtaining trademark protection for a color.

Can I transfer my trademark to someone else?

Yes, it is possible to transfer ownership of a trademark to another individual or entity. The transfer of trademark ownership is commonly referred to as an assignment. The assignment can occur through an assignment agreement, which is a legal document that transfers the rights and ownership of the trademark from the current owner (assignor) to the new owner (assignee).

Here are some important points to consider regarding trademark assignments:

1. Assignment Agreement: To transfer a trademark, both parties involved (assignor and assignee) must enter into a written assignment agreement. This agreement outlines the terms of the transfer, including the specific rights being transferred, any limitations or conditions, and the agreed-upon consideration (e.g., monetary compensation).
2. Recordation: It is advisable to record the assignment with the relevant trademark office to ensure the transfer is officially recognized. In the United States, for example, the United States Patent and Trademark Office (USPTO) allows for the recordation of trademark assignments. Recordation provides public notice of the change in ownership and helps protect the rights of the new owner.
3. Assignment of Goodwill: Trademark assignments typically include the transfer of the associated goodwill of the business or brand. Goodwill represents the reputation and recognition that the mark has acquired over time. Assigning goodwill helps ensure the continued value and association of the mark with the new owner.
4. Non-Exclusive Licenses: It’s important to note that a trademark assignment is different from a license. An assignment transfers full ownership rights, while a license grants permission to use the mark without transferring ownership. Assignments typically result in the new owner having exclusive rights to the mark, while licenses allow for multiple parties to use the mark under specified conditions.
5. International Considerations: If the trademark is registered in multiple jurisdictions, the assignment process may vary depending on the laws and regulations of each country. It is advisable to consult with a trademark attorney or agent familiar with the specific requirements of each jurisdiction to ensure compliance with local laws.

To ensure a smooth and legally valid transfer of trademark ownership, it is highly recommended to consult with a trademark attorney who can guide you through the assignment process. They can help draft the assignment agreement, ensure compliance with legal requirements, and assist with the recordation of the assignment to protect the rights of both the assignor and the assignee.

Remember, the assignment of a trademark should be executed with proper legal guidance to safeguard the interests of all parties involved and to maintain the enforceability of the trademark rights.

Can I license my trademark to others?

Yes, it is possible to license your trademark to others. Licensing a trademark involves granting permission to another individual or entity to use the mark in connection with specific goods or services, while retaining ownership of the mark. This allows you, as the trademark owner (licensor), to generate revenue and expand the reach of your brand through authorized use by licensees.

Here are some key points to consider when licensing your trademark:

1. Licensing Agreement: To establish a trademark license, both parties involved (licensor and licensee) must enter into a written licensing agreement. This agreement outlines the terms and conditions of the license, including the scope of the license, permitted use of the mark, quality control provisions, duration of the license, and any financial considerations such as royalties or license fees.
2. Quality Control: As the trademark owner, it is essential to maintain control over the quality and reputation associated with your mark. The licensing agreement should include provisions that allow you to monitor and enforce quality control standards to ensure the licensed goods or services meet your brand’s standards. This helps protect the integrity of your mark and maintain consumer confidence.
3. Exclusive vs. Non-Exclusive Licenses: Trademark licenses can be exclusive or non-exclusive. An exclusive license grants the licensee the sole right to use the mark within a specified territory or for specific goods or services, even excluding the licensor from using the mark in that same context. A non-exclusive license allows the licensor to grant multiple licenses to different parties for the same mark.
4. Termination and Duration: The licensing agreement should specify the duration of the license and the conditions under which either party can terminate the agreement. This ensures flexibility and allows for changes in the licensing arrangement over time.
5. International Considerations: If you plan to license your trademark internationally, it is important to understand and comply with the laws and regulations of each jurisdiction. Trademark laws vary across countries, and licensing agreements may need to comply with specific local requirements. Consulting with a trademark attorney or agent familiar with international trademark licensing can help ensure compliance and protect your rights.

Licensing your trademark can be a strategic way to leverage the value of your brand while expanding its reach through authorized use. It is advisable to consult with a trademark attorney to draft a well-structured licensing agreement that protects your interests and ensures proper use of your mark by licensees.

Remember, trademark licensing is a legal process that requires careful consideration and documentation to protect your trademark rights and maintain the reputation and distinctiveness of your brand.

If my trademark is registered in the United States, is it protected in other countries as well?

No, registering a trademark in the United States does not automatically provide protection in other countries. Trademark rights are generally territorial, which means they are granted on a country-by-country basis. Registering a trademark with the United States Patent and Trademark Office (USPTO) only extends protection within the United States.

If you wish to protect your trademark in other countries, you will need to file separate trademark applications in each country where you seek protection. This typically involves working with the trademark office or an authorized agent in each jurisdiction to comply with their specific application requirements and procedures.

To seek trademark protection in multiple countries, there are a few options you can consider:

1. National Applications: File individual trademark applications directly with the trademark office of each country where you want protection. This approach involves fulfilling the specific requirements and procedures of each country and can be time-consuming and costly.
2. Regional Applications: Some regions, such as the European Union, offer a centralized trademark registration system. For example, the European Union Intellectual Property Office (EUIPO) provides the option to file a single application to obtain protection in multiple member countries of the European Union.
3. International Registration: If you are seeking trademark protection in multiple countries, you may consider the Madrid System for international trademark registration. Administered by the World Intellectual Property Organization (WIPO), the Madrid System allows you to file a single international application and designate multiple countries that are party to the Madrid Agreement or Madrid Protocol. This can streamline the process and provide a cost-effective way to seek protection in multiple jurisdictions.

It is important to note that the process, requirements, and costs for seeking trademark protection vary from country to country. Working with a trademark attorney who specializes in international trademark law can provide valuable guidance on the best approach, assist with the application process, and ensure compliance with the specific requirements of each jurisdiction.

Remember, trademark protection is jurisdiction-specific, and it is essential to take proactive steps to protect your mark in the countries where you plan to operate or where your mark holds value.

Is there such a thing as an “International Trademark”?

While there is no “International Trademark” that provides blanket protection worldwide, there are mechanisms available to simplify the process of seeking trademark protection in multiple countries. The Madrid System for international trademark registration, administered by the World Intellectual Property Organization (WIPO), is one such mechanism.

The Madrid System allows trademark owners to file a single international application and designate multiple countries for protection. This streamlines the process and offers a cost-effective way to seek trademark protection in several jurisdictions. The Madrid System operates under two treaties: the Madrid Agreement and the Madrid Protocol. As of my knowledge cutoff in September 2021, the Madrid Protocol is more widely adopted.

When using the Madrid System, you must have a connection to a “home” country that is a member of the Madrid Agreement or Madrid Protocol. This connection can be established through citizenship, domicile, or a business establishment in the home country. You file the international application through the trademark office of your home country, and if approved, WIPO forwards the application to the trademark offices of the designated countries for examination and potential registration.

While the Madrid System simplifies the administrative process, it is important to note that the international application relies on the underlying national or regional trademark registration or application. This means that the international registration is dependent on the status of the base application or registration. If the base application or registration is refused or cancelled within five years from the date of the international registration, the international registration may also be cancelled.

It is also essential to remember that each designated country has its own examination process and requirements. The trademark offices of those countries will independently evaluate the application based on their laws and regulations. This means that the outcome of the international registration may vary from country to country.

Overall, while there is no single “International Trademark” that provides universal protection, the Madrid System offers a convenient and centralized approach to seeking trademark protection in multiple countries. However, it is advisable to consult with a trademark attorney familiar with international trademark law to determine the best strategy for your specific situation and to navigate the intricacies of the Madrid System and the trademark laws of the countries in which you seek protection.

What is a trademark office action?

A trademark office action is a written communication issued by the trademark examining attorney at the relevant trademark office in response to a trademark application. It outlines any issues, concerns, or requirements that need to be addressed before the application can proceed towards registration.

When a trademark application is filed, it undergoes a review process by a trademark examining attorney. The examining attorney carefully assesses the application to ensure it complies with all legal requirements and does not conflict with existing trademarks. If the examining attorney identifies any deficiencies or potential conflicts, they issue an office action to notify the applicant and request a response or corrective action.

An office action may be issued for various reasons, including:

1. Substantive Issues: The examining attorney may raise substantive issues regarding the registrability of the mark. This can include concerns about the mark being descriptive, generic, or lacking distinctiveness. The examiner may request additional evidence, arguments, or clarification to support the registrability of the mark.
2. Procedural Issues: The office action can address procedural matters such as technical deficiencies in the application, inadequate specimen or description of goods/services, or failure to comply with specific filing requirements. The examiner may request amendments or corrections to ensure compliance with the application guidelines.
3. Conflicting Marks: If the examiner identifies a potential conflict with an existing registered or pending trademark, they may issue an office action to notify the applicant of the conflict and seek a response or resolution. The applicant may be required to provide arguments or evidence to overcome the conflict or explore options such as coexistence agreements or amendments to the application.
4. Administrative Matters: Office actions can also address administrative matters, such as issues related to fees, filing dates, or corrections to the application details. The examiner may request amendments or clarification to rectify these administrative discrepancies.

Receiving an office action does not necessarily mean that the application will be denied or refused registration. It is an opportunity for the applicant to address the concerns raised by the examiner and provide the necessary information or arguments to support the registrability of the mark.

The applicant is typically given a specific period, usually six months, to respond to the office action. Failure to respond within the given timeframe may result in the application being abandoned or refused.

It is advisable to consult with a trademark attorney upon receiving an office action. They can carefully review the office action, assess the issues raised, and help formulate a comprehensive response that addresses the concerns of the examiner. Their expertise and knowledge of trademark law can significantly improve the chances of a successful outcome and eventual registration of the trademark.

What should I do if I receive an office action on my trademark application?

Receiving an office action on your trademark application can initially seem daunting, but it is a normal part of the trademark registration process. It is important to carefully review the office action and take appropriate steps to respond in a timely and effective manner. Here are some recommended actions to consider:

1. Read and Understand the Office Action: Thoroughly review the office action to understand the concerns, requirements, or objections raised by the trademark examining attorney. Pay attention to the specific issues mentioned, as well as any deadlines or response periods mentioned in the office action.
2. Consult with a Trademark Attorney: Consider seeking assistance from a trademark attorney experienced in responding to office actions. They can help interpret the office action, provide legal advice, and guide you through the response process. A trademark attorney can assess the strength of your case, formulate a persuasive response, and increase your chances of overcoming any objections.
3. Analyze the Grounds of Refusal: Determine the specific grounds on which the examiner has raised objections or concerns. This could include issues related to descriptiveness, likelihood of confusion with existing marks, or deficiencies in the application itself. Understanding the objections will help you formulate a targeted and effective response.
4. Gather Supporting Evidence or Arguments: Compile evidence, documentation, or arguments to support your position and address the concerns raised in the office action. This may include evidence of acquired distinctiveness, consumer perception surveys, or legal arguments demonstrating that your mark is distinctive and does not infringe upon existing marks.
5. Prepare a Comprehensive Response: Craft a well-structured and persuasive response to the office action. Address each issue or objection individually, providing clear and concise explanations, evidence, and legal arguments. Follow the instructions provided in the office action regarding formatting, response deadlines, and required documentation.
6. Submit Your Response within the Deadline: Ensure that your response is submitted within the specified deadline mentioned in the office action. Late responses or failure to respond may result in the abandonment or refusal of your application. Consider sending the response via a reliable and trackable method to ensure its delivery.
7. Maintain Communication with the Trademark Office: Stay in contact with the trademark office throughout the response process. If you encounter any difficulties or need clarification on the requirements, reach out to the examining attorney or the designated point of contact at the trademark office.

Responding to an office action requires attention to detail, knowledge of trademark law, and the ability to present your case persuasively. Engaging a trademark attorney can greatly enhance your chances of overcoming objections and ultimately obtaining trademark registration.

Remember, the office action is an opportunity to address any concerns and provide additional information or arguments to support the registrability of your mark. By responding effectively and thoughtfully, you can navigate the process and move closer to securing your trademark registration.

How do I enforce my trademark rights?

Enforcing your trademark rights is essential to protect your brand and maintain the exclusivity associated with your mark. Here are some key steps to consider when enforcing your trademark rights:

1. Monitor and Identify Infringement: Regularly monitor the marketplace for potential unauthorized use of your mark. This can include monitoring online platforms, advertisements, trade publications, and industry events. If you come across any instances of infringement, document the evidence, including dates, locations, and examples of the unauthorized use.
2. Cease and Desist Letter: Start by sending a cease and desist letter to the infringing party. This letter should clearly state your rights in the trademark, provide evidence of the infringement, and demand that the infringing party immediately cease the unauthorized use of your mark. It is advisable to have the cease and desist letter drafted or reviewed by a trademark attorney to ensure its legal effectiveness.
3. Negotiation and Settlement: In some cases, the infringing party may be willing to negotiate a resolution to avoid further legal action. This could involve discussions on ceasing the infringing activities, modifying their mark, or entering into a licensing or coexistence agreement. Consulting with a trademark attorney can help you navigate these negotiations and protect your interests.
4. Mediation or Alternative Dispute Resolution: If negotiations fail to resolve the dispute, you may consider engaging in mediation or alternative dispute resolution methods. These processes aim to facilitate discussions and reach a mutually acceptable resolution outside of court. Mediators or arbitrators can help guide the discussions and assist in finding a compromise that satisfies both parties.
5. Litigation: If all other avenues have been exhausted or the infringement continues despite attempts to resolve the matter amicably, you may need to pursue legal action through litigation. Consult with a trademark attorney who specializes in intellectual property litigation to evaluate the strength of your case and determine the best course of action. Litigation can involve filing a lawsuit, presenting evidence, and seeking court-ordered remedies, such as injunctive relief, damages, or the destruction of infringing materials.
6. International Enforcement: If your trademark is registered in multiple jurisdictions, enforcing your rights internationally may require engaging local counsel in each relevant country. Intellectual property laws vary from country to country, and local attorneys can help navigate the specific legal processes and requirements.

Trademark enforcement requires proactive monitoring, prompt action, and strategic decision-making. Working with a trademark attorney throughout the enforcement process is highly recommended. They can provide guidance, assess the strength of your case, help develop an enforcement strategy, and advocate on your behalf to protect your trademark rights.

Remember, enforcing your trademark rights is crucial for maintaining the distinctiveness of your brand and preserving its value in the marketplace.

Why Trademark Registration Matters for Sioux Falls Businesses

In Sioux Falls, South Dakota you can see the images of the nation’s greatest presidents at Mount Rushmore, follow the trails of explorers Lewis & Clark and see America as it once was in many of its museums and historic sites.

The spirit of exploration and adventure lives on today in the residents of Sioux Falls. Business owners in the area have a do-it-yourself attitude and a determination to succeed. Those are excellent qualities to have if you are setting up a new business venture. However, there are some things, such as trademark registration, that you should get some help with.

Imagine the following: Scott and Eric are two friends that are noticing a lot of people moving into and out of the neighborhoods of Sioux Falls. That gives them the idea to open up their own moving company. They name their two-person operation S&E Moving Company.

Scott knows that he can’t use the name if someone else is using it, so he does a quick search on Google and finds no exact matches for that business name in that area. Feeling excited, the two friends get to work.

They pool their money to buy a large moving van and have their logo painted on the side. They set up a website, purchase advertising in local papers, and print out thousands of postcards for a direct mail campaign.

A year later, the two friends are amazed at how good things are going. They’ve been booking jobs steadily. They also hired three crew members and are interviewing for a fourth. Unfortunately, the friends are about to get some bad news in the form of a cease-and-desist letter.

It turns out that there’s a large moving company in existence that operates multiple trucks in North Dakota, South Dakota, and Utah. The name of that company is very similar to Scott and Eric’s business name. However, the larger company trademarked their name 15 years ago. Now, they have the right to demand that Scott and Eric shut down their operations or face legal action.

The two friends are devastated but have no choice to comply. Never assume you can complete a thorough trademark search on Google alone. Internet search engines may bring you exact matches of your search terms, but may not reveal terms that are very similar to what you’re searching for.

The only way that you can truly be sure that you have a unique trademark is by working with a trademark attorney who can conduct robust clearance search on your behalf.

If you have questions about trademark registration, then contact the attorneys at Cohn Legal for a no-cost trademark consultation.

**Cohn Legal, PLLC is not located in Sioux Falls and yet it can assist businesses from South Dakota in registering a federal Trademark because trademarks are governed under federal law.

Trademarks Services for Sioux Falls Businesses

• Trademark Search Services
• Trademark Application Filing
• Trademark Infringement Defense
• Trademark a Name
• Trademark a Phrase
• Trademark Cease and Desist Letters
• Trademark Office Action Response
• Trademark Abandonment