Grounds For Trademark Opposition
THE ESSENTIAL CONCEPT BEHIND TRADEMARK OPPOSITIONS When opposing a trademark application, several key grounds can be cited to challenge the registration. One of the most common reasons is the likelihood of confusion, which occurs when the proposed trademark is too similar to an existing one, potentially misleading consumers about the origin of goods or services. Other grounds include descriptiveness, where the mark merely describes the product or service, and lack of distinctiveness, meaning the trademark…