UNDERSTANDING TRADE DRESS BASICS
Understanding Trade Dress and Product Design Protection in the Context of Trademark Law Trade dress refers to the visual appearance of a product or its packaging that signifies the source of the product to consumers. In the context of protecting packaging designs, trade dress includes the overall look and feel of the packaging, which can encompass features such as size, shape, color, texture, graphics, and even particular sales techniques. Key Aspects of Trade Dress: Source…