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Virtual Influencers and Trademark Ownership: Who Controls the Brand Behind an AI Personality?

Can a Virtual Influencer Own a Trademark? A virtual influencer can attract millions of followers, secure advertising partnerships, and become the recognizable face of a commercial brand without ever existing as a real person. These computer-generated personalities are changing how businesses advertise products, build audiences, and establish brand identities. But when a virtual influencer becomes commercially valuable, an important legal question emerges: who actually owns the trademark rights behind that digital personality? Under U.S. trademark…

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When a TTAB Case Depends on a Single Document: The Risks of Narrow Evidence

Can One Document Really Decide a TTAB Case? Imagine a business owner who has used a trademark for years. When another company applies to register a similar name, the owner files a trademark opposition with the Trademark Trial and Appeal Board (TTAB). Confident in the company’s history, the owner submits an old invoice showing that the trademark appeared in a sale several years earlier. The invoice seems convincing. It contains a date, a product description,…

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Social Media Rebranding After a Trademark Opposition: Does Changing Your Username Help?

Can Changing Your Social Media Username Resolve a Trademark Opposition? Changing your Instagram handle or TikTok username might seem like an easy solution when another business challenges your trademark. After all, if the disputed name disappears from your social media accounts, shouldn’t the disagreement disappear too? Unfortunately, trademark disputes are rarely that simple. A trademark opposition before the Trademark Trial and Appeal Board (TTAB) concerns whether a particular mark is entitled to federal registration. Changing…

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The Impact of Adverse Inferences in TTAB Proceedings

Introduction: When Silence Speaks Loudly Before the TTAB In Trademark Trial and Appeal Board proceedings, what a party does not say can be just as important as what it proves. The concept of adverse inferences in TTAB litigation is often misunderstood, yet it can quietly shape the outcome of an opposition or cancellation. While the Board does not operate like a jury trial, it does evaluate gaps in evidence, missing testimony, and unexplained failures to…

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Product Liability and Intellectual Property: When Counterfeit Products Lead to Personal Injury Claims

The Legal Risks of Counterfeit and Defective Goods If you have been injured by a counterfeit product, you may wonder what next steps to take. After all, you likely thought you had purchased the authentic version and were unaware of the damage a fake product could cause. You likely have a valid product liability claim, but where should you turn? Fake products can be dangerous because the manufacturers are concerned more about profit than safety.…

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AI Hub

A trademark opposition proceeding can be commenced by anyone with a legitimate interest in the registration of a pending trademark. A trademark opposition lawyer can help.

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